Edtech SaaS · UAE + Indonesia
180,000+ students. USD 500M IPO.
340+ interviewsIPO milestone
Read case study →Industry · Technology
Tech products that need to find their market.
SaaS · B2B tech · Consumer platforms · AI products. We've done the buyer research, the market entry work, the GTM execution, and the fundraising – across India, GCC, and Southeast Asia.
Our POV · 2026
The tech market in 2026.
The tech market in 2026 is bifurcated. AI-native products are competing on a global stage from day one, while legacy SaaS products are defending margins against consolidation and AI replacement. The founders and CXOs we work with are navigating two questions simultaneously: how do we survive the AI transition, and how do we grow into markets we've never operated in?
In India, the B2B SaaS market is maturing. Buyers are more sophisticated, procurement cycles are longer, and the ICP research that worked in 2021 is stale. In the GCC, Vision 2030 is creating procurement budgets that didn't exist three years ago – but the path to vendor approval requires navigating local partnership requirements and government procurement protocols that most foreign tech companies don't understand.
We do. We've done 40+ tech mandates across these markets. The research is real. The relationships are deep.
How we work in Technology.
| Offering | How it applies in Tech |
|---|---|
| Opportunity Assessment | Should you build this product? Should you enter this market? 20 buyer interviews in 3 weeks. |
| Feasibility & TEV | Demand validation for new product lines or market extensions. Unit economics modelled from primary data. |
| Market Entry Execution | Establishing a GCC or India entity for a global SaaS product. Local partnerships, regulatory clearances, first hires. |
| GTM Execution-as-a-Service | ICP-grounded pipeline. Most tech companies have the product but not the market. We run the first 90 days. |
| Pitchbook & Fundraising | Series A and B for SaaS companies. Investor narrative built on 540+ interview patterns. Round closed in 90 days. |
| AI Consulting | AI product strategy for tech companies. Use-case prioritisation, pilot design, and scaling plan. |
Case Studies
Tech mandates we've run.
SaaS · GTM Execution
Pipeline-to-revenue in 90 days – Procol & Trinetra
90-day pipeline3× pipeline built
Read case study →
AI Consulting · GCC
AI use case live in 90 days – anonymised GCC tech company
AI assessmentPilot launched
Read case study →Sector signals – 2026
$45B
India SaaS market projected by 2030 – growing at 25% CAGR
200+
enterprise AI pilots deployed in GCC during 2024
40+
tech mandates delivered across India, GCC, and Southeast Asia
90 days
average from kick-off to first qualified enterprise pipeline
Where clients come to us
Challenges we solve in Technology.
ICP validation outside your home market
Buyers in India, GCC, and Southeast Asia have different procurement triggers, decision-making structures, and risk tolerance than the market you built your product for. Assuming they behave the same way is the most common GTM failure.
Enterprise procurement in GCC
Local partner requirements, government procurement protocols, and multi-stakeholder approval cycles are non-negotiable realities. Most foreign tech companies underestimate the timeline by 6–9 months.
GTM execution from zero
No brand presence, no network, no pipeline in a new geography. The first 90 days of market entry determine whether you get traction or spend your runway on the wrong activities.
Fundraising in a reset market
Investor narratives that survive AI hype require primary market data, real buyer conversations, and unit economics grounded in your actual ICP – not projections built from top-down market reports.
AI product-market fit
The biggest risk in AI product strategy is building for buyer curiosity rather than buyer intent. We conduct 20–40 buyer interviews to distinguish genuine demand from interest in the concept.
Competitive positioning in evolving markets
You have competitors you haven't mapped and buyers you haven't interviewed. Market maps built from desk research are 12–18 months out of date in tech. Primary research is the only real-time signal.
Our clients
Who we work with in Technology.
Indian SaaS companies expanding internationally
Moving into GCC, Southeast Asia, or European markets – requiring ICP validation, local market entry strategy, and GTM execution grounded in real buyer research.
Global tech companies entering India or GCC
Entering one of the fastest-growing enterprise software markets – requiring on-the-ground buyer intelligence and a market entry plan that respects local procurement reality.
AI-native startups seeking first enterprise clients
Finding design partners outside home markets, building the first enterprise pipeline, and validating demand among buyers who are inundated with AI pitches.
Enterprise software companies navigating AI disruption
Understanding whether your core product is at risk, which AI use cases are worth pursuing, and how to reposition before a competitor redefines your category.
Not sure which engagement fits your situation? Take our free 2-minute business diagnostic →
Country and sector guides
Browse all our Technology market entry guides by geography and sector.
- Africa mobile internet
- Africa technology market entry
- Cloud infrastructure
- Cybersecurity
- Data analytics
- Gulf ai market entry
- Gulf ai national strategy
- Gulf data centres
- Gulf enterprise ai deployment
- Gulf smart infrastructure
- Gulf technology market entry
- Gulf water technology
- Hrtech
- India deep tech market entry
- India defence technology
- India gulf technology entry
- India iot smart city
- India semiconductor design
- India telecom market entry
- India urban infrastructure
- Singapore market entry
- Smart home
- Southeast asia govtech
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Working in tech? Let's talk.
Whether it's market entry, fundraising, or GTM – we've done it in your sector.